PubMenu vs. Untappd for Business – Stop Paying the "Social Media Tax"

Untappd is a great social network for beer fans, but is it the best tool for your taproom's TVs? Most breweries find themselves paying a massive premium for a digital menu that they can't even customize. PubMenu gives you professional, fully custom displays at a fraction of the cost.

Untappd for Business is built for breweries that rely on social engagement and check-ins.
PubMenu is built for simple, flexible digital displays on your TVs.

Quick Comparison

Feature	PubMenu	Untappd for Business
Monthly Cost	$25	~$75 – $100+ (Billed Annually)
TV Limit	Unlimited	Varies by Hardware
Non-Beer Items	Unlimited	Limited without Premium
Design Control	Place elements anywhere on screen	Predefined Layouts

Pricing calculator

How much would you actually pay with multiple TVs or locations?

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Where PubMenu Excels

Untappd recently moved to a tiered system. If you want to list more than 20 "non-beer" items (like food, wine, or merchandise), you'll need to upgrade to their Premium plan, which can cost over $1,100 per year.

The PubMenu Advantage:
Want to list 50 food items? No problem
Want to promote your hats, shirts, and glassware? Done
We don’t throttle your business based on what you sell. Everything is included for $25.

2. Your Brand, Not Theirs

Untappd boards tend to look the same. You are stuck inside their layout, their fonts, and their branding. It makes your taproom look like every other bar on the app.

The PubMenu Advantage:
Want your logo in the corner instead of the header? Simple
Want a promo next to your beer list? Easy
With our Visual Designer, you aren't stuck in a template. You can move your logo, change your layouts, and design a screen that actually matches the vibe of your building. It’s your menu, your brand, your way.

3. Real Freedom to Display Anything

Untappd is a database first and a display tool second. This means if you want to show something that isn't a drink (like a rotating ad for a local charity event or a simple welcome slide) it can be difficult to set up.

The PubMenu Advantage:
Manage your drinks, then switch to an event flyer or food menu in seconds. You are in charge of what you need and what you want to display. Add what is important to your business and get rid of everything else. Mix in upcoming events or schedule happy hour slides. It's your menu, your brand, your way.

The Bottom Line

Untappd for Business is a strong fit for breweries that rely on check-ins and social engagement.

PubMenu is a better fit for bars and restaurants that want simple, flexible, and affordable digital displays.